Case Study
Prepaid Wireless App
Scenario
A major U.S. wireless provider has acquired several prepaid wireless brands. Each brand has its own separate app, but they all share the same purpose of accepting payments.
The Ask
Lead a discovery phase of a single, white-label app design that can be extended to each prepaid wireless brand.
Role
Project lead
Scope & Activities
Research and synthesis, identifying core jobs to be done, Workshop planning and facilitation, core functional and directional app design, creating a walking deck to fund next project phase.